Meet Anna Jabour, CEO of Flower Industry Australia
February 14, 2023.
Bec: I don’t often share all the driving forces behind why I started Farmgate Flowers Direct. Yes, I grew up on a flower farm in one of the most beautiful places on earth, which positioned me well to connect you to our flower farmers. And yes, I love being at The Farmers Market connecting with other like-minded small business operators and handing over flowers knowing you’re going to probably experience a whole new level of quality and freshness that you may never have experienced before. All of this gives me so much joy but there is a bigger ‘why’ beyond me and my own gratification, and even my customers. I saw so much that was happening within the industry that consumers knew nothing about, from the war on waste, biosecurity risks, chemical over-usage, labour standards, and sustainability. I want things to change not just for consumers, but growers, the industry, and the environment.
It is hard to fight the good fight alone, which is why I want to introduce you to one of the amazing women within our industry trying to forge social, economic, and political advancement within the Australian Flower Industry.
I got to sit down this week and ask Anna Jabour, CEO of Flower Industry Australia, and ask her few questions about Country-of-Origin labelling, the creation of Flower Industry Australia (FIA) and the future of the Industry.
Grab a cuppa and settle in for an interesting read because I’m pretty confident there are a few things you will read below that you had no idea about. Anna really is being the change she wants to see in the world!
Read more at this link.
