Country of origin labelling introduced for some Australian-grown flowers

Source: ABC Rural / Emile Pavlich

Updated May 1, 2023.

Some Australian-grown flowers will be bunched together by new green and gold rubber bands to help buyers identify local blooms.

Peak industry body Flower Industry Australia is selling the bands to its 250 florist and grower members across the country to strengthen the branding of locally grown flowers.

Chairman Michael van der Zwet has grown cut flowers at his family business on Phillip Island in Victoria for more than three decades.

He said the rubber bands were a relatively new initiative to encourage people to buy locally grown. 

"They've only been in [circulation] for a month or so. It's been very well received," he said.

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